Course Descriptions and Instructor Bios
This Economy Sucks – What YOU Can Do To Grow
CTS: 1.5 RUs CTS-D: 1.5 RUs
There is light and opportunity in an economic downturn. The weak get weaker (you bad competition will disappear) and the strong and smart get better and better. And, there are 5 specific things that you can do to grow (yes grow) your business!
Join Gary Kayye as he shares his insights having worked through two recessions since entering the market in 1987 and he even helped his companies experience exponential growth.
Gary says while everyone else is figuring out how to save their business, you'll see growth in 5 areas of opportunity. We promise this seminar will leave you ready to tackle these 5 areas as soon as you walk out the door and, if you do, you'll see growth bigger than you'd ever imagined - while your competition struggles to even get a loan to make payroll.
Gary Kayye, CTS is the chief visionary at Kayye Consulting, a Chapel Hill, NC-based firm specializing in marketing consulting and training development services to the professional AV market. Recognized as ICIA’s Educator of the Year, Gary is a columnist Sound and Communications magazine and founder and editor of a ProAV eNewsletter rAVe. Prior to forming Kayye Consulting, he spent 11 years at Extron and AMX as VP of Sales and Marketing and has served on the ICIA Board of Governors and he donates much of his time as an active educational leader in the ProAV market. Mr. Kayye graduated with a degree in marketing and advertising from the University of North Carolina.
AV-IT Convergence – Audio and Video over IP
CTS: 2 RUs CTS-D: 2 RUs CTS-I: 2 RUs Max: 2 RUs
As audio and video make their way onto the network, how will the IT manager respond? Do you have the answers to the IT manager’s many questions? This two-hour seminar delves into the concepts and the math behind multi-cast and uni-cast streams. You will gain the ability to knowledgeably discuss bandwidth and content delivery methods with the IT manager of a project. A brief overview of networking and IP addressing is presented.
Digital Signage for Sales Professionals
CTS: 2 RUs CTS-D: 2 RUs CTS-I: 2 RUs Max: 2 RUs
Where is the growth in the AV industry? Digital Signage. This class is presented in sales person format to discuss the pieces, parts, and functions of a digital signage system. We will explore the simple systems and more elaborate networked solutions. Learn how to discuss and sell networked and non-networked signage solutions to your clients with confidence.
Using Performance Standards as a Business Strategy
CTS: 1.5 RUs CTS-D: 1.5 RUs CTS-I: 1.5 RUs Max: 1.5 RUs
Performance standards are new to the AV industry, and their implementation implies a strategy for every firm. This class reviews current and future standards, and outlines how firms benefit from participation in standards development. Participate in discussions about improving product quality, consistency and profitability through voluntary standards adoption.
Paul Streffon, MBA, CTS-D, CTS-I, is an InfoComm Academy Staff Instructor. With more than 25 years in the AV industry, he has worked in many audiovisual areas: production, technical, sales and marketing, management and education. He was the National Sales Manager for Digital Processing Systems, a regional supervisor for Sony Electronics, and Director of Sales for JAVS. Streffon holds an MBA in Business Administration, a Bachelor of Science in Broadcast Electronics, and an FCC General license. He is also an AV volunteer for his local church community.