Manufacturer Training Sessions and Instructor Bios
Success Strategies for Selling Interactive Whiteboards
10:45am–11:45am :: Regency E
Presented by: Hitachi Software Training Team
Sponsored by: Hitachi
This session will provide practical advice and insight on selling interactive presentation products in various applications with an emphasis on the K-12 education marketplace. It will also compare unique selling points of interactive products available through Hitachi versus other brands. Attendees will gain a basic understanding of the Hitachi Starboard interactive software, how you can demonstrate the product to potential clients and utilize short-throw projectors to create a compelling solution for a myriad of teaching or collaboration environments. Training guides will be provided as a reference during the course.
Projection Screens: The Science, Design & Application
1:00pm – 2:30pm :: Regency E
Presented by: Alan Brawn, Brawn Consulting
Sponsored by: Almo ProAV
CTS: 1 CTS-D: 1 CTS-I: 1 Max: 1
This course looks at the part that projection screens of all types play in the integration process. It begins with the science of light, color and the human eye and how each of these elements interacts on screens as we view them. We take a look at human factors and describe how the viewer physically interacts with images and the relative position of the body and the head in the viewing process ultimately providing optimal parameters in a system design. We then examine each type of screen material and delve into the dynamics of reflection, dispersion, scattering, etc. We examine each of the display technologies and how they are represented on a projection screen and we define and look at how specifications should be looked at from a critical perspective. Finally we look at each type of screen (front, rear, specialty) and how they perform in various applications.
Alan Brawn is a principal of Brawn Consulting LLC an audio visual consulting, educational development, and market intelligence firm with national exposure to major manufacturers and integrators in the industry. He was formerly President of Telanetix and previously National Business Development and Product Marketing Manager, Pro AV Group, Samsung Electronics. Brawn is an AV industry veteran with experience spanning over 2 decades including years managing a commercial AV systems integration company after which he became one of the founding members of Hughes-JVC. He is a recognized author for leading AV industry magazines and newsletters such as Systems Contractor News, Digital Signage Quarterly, Rental & Staging, Display Daily, and Electrograph’s Emerge. Brawn is an Imaging Science Foundation Fellow and the Managing Director of ISF Commercial. Alan is CTS certified and an adjunct faculty member of Infocomm sitting on their PETC council. He is an NSCA instructor and Learning Unit Provider. He was the recipient of the Pro AV Hall of Fame recognition from rAVe in 2004.
Dealer Authorization Session
Digital Signage Revenue Past the Install: NEC’s Revolutionary Business Platform for the Digital Out-Of-Home Market
3:00pm – 4:00pm :: Regency E
Presented by: Greg Patrick, Account Manager, NEC Display
Sponsored by: NEC
Did you know that digital out-of-home advertising is the fastest growing portion of the advertising market behind the Internet? Did you know you could take advantage of this trend through your digital signage sales efforts and establish a reoccurring revenue opportunity for your company? Learn how NEC and VUKUNET are taking advantage of these new trends by combining the power of our "channel" with the rise in popularity of "out of home" advertising to launch an exciting new business for the 21st century. While out-of-home advertising is already a reality for targeted, high value brands, many ad agencies regard the medium as immature and experimental. This seminar presents NEC strategy for expanding digital out-of-home advertising beyond the national brands, provides an overview of NEC's new approach to industry challenges and answers important questions about how advertising will grow successfully in this dynamic space. In addition, this seminar will serve as a dealer authorization for NEC’s new business platform in the digital out-of-home space.
Greg Patrick is Account Manager for ADVUKU, a new business powered by NEC Display Solutions of America. In his role, Greg leads account management activities for Ad Agencies, Media Companies and Brand Advertisers in the Out-of-Home Digital Network space. He is responsible for the development and growth of advertising and ad revenue via NEC’s VUKUNET Digital Place-Based screen network. Greg earned a Bachelor of Arts degree from Northern Illinois University and a Masters of Business Administration from Lake Forest Graduate School of Management.
Video Wall Basics: Technologies and Applications
4:15pm – 5:15pm :: Regency E
Presented by: Alan Brawn, Brawn Consulting
Sponsored by: Samsung
CTS: 1 CTS-D: 1 CTS-I: 1 Max: 1
The course will cover the basics of video walls and the technologies and content that drives this exciting niche in the display and digital signage markets. From the fundamentals we will explore numerous applications and provide insights into the products that Samsung provides to make the sometimes complex video wall design and integration process more understandable and manageable through leading edge display technologies, controls, and Samsung support.
Alan Brawn is a principal of Brawn Consulting LLC an audio visual consulting, educational development, and market intelligence firm with national exposure to major manufacturers and integrators in the industry. He was formerly President of Telanetix and previously National Business Development and Product Marketing Manager, Pro AV Group, Samsung Electronics. Brawn is an AV industry veteran with experience spanning over 2 decades including years managing a commercial AV systems integration company after which he became one of the founding members of Hughes-JVC. He is a recognized author for leading AV industry magazines and newsletters such as Systems Contractor News, Digital Signage Quarterly, Rental & Staging, Display Daily, and Electrograph’s Emerge. Brawn is an Imaging Science Foundation Fellow and the Managing Director of ISF Commercial. Alan is CTS certified and an adjunct faculty member of Infocomm sitting on their PETC council. He is an NSCA instructor and Learning Unit Provider. He was the recipient of the Pro AV Hall of Fame recognition from rAVe in 2004.