Turning on Digital Signage Points: 5,000  CTS: 1.0 RU1 Hour
This one hour seminar is an introduction to the industry standard Digital Signage Certified Experts (DSCE) program for those who seek a basic understanding before immersing themselves in the industry. The digital signage market is defined and quantified from the perspective of industry experts. The 7 Key Elements of Digital Signage are revealed providing a tool to check and see if all areas are really being considered in a project. Many say that "content is king" but in truth, the objective is king and this course explains why. Digital signage system components in both hardware and software are discussed as is commercial versus consumer hardware and what is appropriate to use both when and where. Applications are examined from various perspectives and the paradigm shift beyond conventional wisdom that limits our thinking is introduced. |
An Introduction to Pro AV Points: 5,000 CTS: 1.0 RU 1 Hour
is an introduction to the world of the commercial audio visual industry. It focuses on the audio visual industry and markets from the inside out. It defines who a commercial audio visual dealer is, what they do, and finally who their customers are. It also delves into the nature of their applications. This tutorial is aimed at those coming into the AV industry and is also appropriate for those dealing with the industry from the outside who want to gain an understanding of the nature of the relationship between the value added dealer/integrator and the end user. |
Customer Service: Inside Out Points: 10,000 CTS: 2.0 RU 2 Hour
A company can outperform rivals only if it can establish a difference that it can preserve. Customer service can be such a difference. It is very difficult to control, and therefore difficult to imitate. It is difficult to control because of its variability. The level of service may vary greatly between two providers in the same organization. It may also vary from one moment to another, even as delivered by the same provider. The difficulty is compounded in multi-unit operations: in addition to variability within units, there is also variability among units. That is both the challenge and the opportunity. The consistent delivery of superior service requires the careful design and execution of a whole system of activities that includes people, capital, technology, and processes. The few companies that can manage this system do stand out, and are sought out. This is the foundation of their sustainable competitive advantage. This course provides an understanding of the key elements of “good” customer service and the need for a customer service culture, active listening techniques, and turning a complaint into repeat business. |