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Almo Professional A/V’s E4 AV Event in Los Angeles to Feature First U.S. Showing of Da-Lite Parallex Ambient Light Rejection Screen - April 20, 2015

Philadelphia, PA — April 20, 2015 — Almo Professional A/V today announced that Da-Lite’s Parallax 0.8 Ambient Light Rejecting Technology will be featured this week on the E4 AV Tour, coming to Los Angeles on April 21.

“E4 exhibitors frequently choose our show to feature new products because they know those products will be exposed to the region’s top Pro AV integrators, resellers and consultants,” said Melody Craigmyle, vice president of marketing for Almo Professional A/V. “The theme for the E4 spring tour is ‘Fully Charged’ and the Parallax screen does just that — it is designed to energize an install with a larger-than-life image and this will be shown in action on our exhibitor floor.”

“Parallax is ideal for the Pro AV market because it overcomes a major challenge – ambient light,” said Melissa Rone, Senior Marketing Manager, Da-Lite. “The dark surface mimics the look of a flat panel, but without the glare. Additionally, it can be much larger and easier to handle as it ships unassembled up to 120-inches diagonally. We are excited that Parallax can be a part of Almo’s E4 show in Los Angeles because of the volume of attendees, and it is great to build the excitement for this new technology before InfoComm.”

Parallax 0.8 is an ambient light-rejecting technology worthy of Pro AV applications. It features an advanced optical lens system that mimics the look of a television when it is on and off but without the glare from windows or lighting fixtures. Parallax is made up of multiple layers to achieve its light blocking properties and superior viewing angles. Special film layers block and absorb ambient light and improve contrast. A diffuser layer works to maximize half-gain angles up to +/- 85-degrees while a black layer helps with contrast and color reproduction. A protective low-gloss top coating provides protection and reduces glare. The fixed frame screen is a flexible surface with an easy-to-assemble frame.

E4 Southern California Details E4 Southern California is taking place on April 21 at the Sheraton Gateway Los Angeles Hotel in Los Angeles, CA from 8:00 a.m. to 4:00 p.m. It is a complimentary event, including parking, for Almo Pro A/V’s reseller, integrator and consultant partners. To register, go to

About the E4 AV Tour Now in its sixth year, the E4 tour has traveled to cities around the country to provide product, technical and business training needs to thousands of resellers and installers while creating the ideal forum for professional networking. Named the industry’s best one-day distributor event, the E4 program fuels up AV professionals by offering a full day of educational sessions worth InfoComm Renewal Units as well as exclusive access to the newest high energy AV products and services.

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About Almo Professional A/V Almo Professional A/V provides the industry’s most advanced product distribution, training and education, and technical support options available for the Pro AV community. With a highly skilled sales team, reseller education programs, seven distribution centers across the U.S. and product lines for the Pro A/V channel, Almo Professional A/V provides customers with the full distribution experience on a local and a personal level. Almo Professional A/V is a division of Almo Corp., the nation’s leading independent distributor of consumer electronics and major appliances. For more information about Almo Professional A/V, please call 888-420-2566 or go to Almo Professional A/V can also be followed on Twitter at and on Facebook at

About Da-Lite Founded in 1909 by Adele De Berri, the inventor of the Silver Screen, Da-Lite is the leading producer of high quality commercial and residential projection screens globally. With headquarters in Warsaw, Indiana and additional operations in the U.S. and Europe, Da-Lite manufacturers and provides projection surfaces, screens and accessories to organizations and venues around the world. Today Da-Lite’s proprietary screen technologies are specified for the most demanding installations from military training simulators to boardrooms and classrooms to home theaters. For more information, visit

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