Samsung's UHD Non-Smart Hospitality TV offers crisp and vivid color expression. The Crystal Display ensures optimized color expression so guests can experience every subtle detail, immersing themselves in any content with a wider range of colors. Samsung’s hospitality displays offer hotel guests the vivid picture quality of home entertainment systems. Through UHD upscaling technology, these refined displays showcase all content at UHD resolution (3,840 x 2,160), with four times the pixels of the FHD standard. Beyond consistent UHD quality, Samsung’s displays bring the power of High Dynamic Range (HDR10+) picture refinement to any hotel room. Using dynamic metadata that fine-tunes each frame within a given program, HDR10+ technology delivers an optimal, detail-rich, and memorable viewing experience. Each Samsung hospitality display includes an intuitive, customizable home menu that streamlines content exchange between hotels and guests. Content managers can easily incorporate images, logos, and feature icons specific to guest needs while reinforcing special offers and hotel branding. Backed by the powerful TIZEN operating system, Samsung hospitality displays ensure secure content delivery across the application, platform, and system layers. Compatible with existing LAN, Wi-Fi and coaxial infrastructures, Samsung’s LYNK REACH 4.0 content platform centralizes and streamlines overall hotel maintenance. Hotel managers now can remedy issues across single displays or display groups before they escalate. Hotels additionally can use LYNK REACH 4.0 to deliver customized guest messaging. Upon arrival, guests can receive a personalized greeting along with information about promotions or on-site amenities relevant to their stay. LYNK REACH 4.0 also provides express check-out for added convenience.