Once you see the difference, there’s no going back. Full array backlighting presents gorgeous blacks and radiant whites within scenes. Plus, an intelligent 4K processor upscales the picture and optimizes every scene. It’s a TV you can’t look away from – even when you’re not watching TV, thanks to Ambient Mode. Experience more than TV, with a dashboard for seamlessly controlling your smart home devices and appliances. Our simple on-screen guide is an easy way to find streaming content and live TV shows or just use your voice with Bixby!
- Direct Full Array 4X
- Quantum Processor 4K
- Quantum HDR 8x
- Ambient Mode
- 100% Color Volume with Quantum Dot
- Control your TV with just your voice