Expo To Feature CTS-Certified Course Led by Industry Veteran Tom Stimson About “Transitioning From Selling Deliverables to Selling Outcomes”
Philadelphia, PA — June 23, 2015 — Hot off the heels of InfoComm, Almo Professional A/V today announced it is hosting a “bonus” version of its award-winning E4 AV Tour in Baltimore. The E4 Baltimore Expo is taking place on Friday, July 10 from 10:00 a.m. to 4:00 p.m. at the Hunt Valley Inn Wyndam Grand. In addition to featuring products that debuted on the InfoComm show floor last week from Almo’s carefully selected manufacturers, the Expo will include a CTS-certified course led by industry veteran and past president of InfoComm International, Tom Stimson about transitioning from selling deliverables to selling outcomes.
“Once again, our ‘bonus’ E4 Expo is a timely and important event for local resellers and integrators regardless of whether or not they had the opportunity to step onto the InfoComm show floor last week,” said Melody Craigmyle, vice president of marketing for Almo Professional A/V. “Our attendees will have the opportunity to see some of the most exciting products from InfoComm in a much smaller venue, which helps facilitate in-depth discussions and product demos. This is also the first E4 Expo to include an educational opportunity so our partners can continue learning and earning InfoComm renewal units during the summer.”
The educational session, “Transitioning from Selling Deliverables to Selling Outcomes” is sponsored by Epson and worth one CTS Renewal Unit. Delivered by the most sought-after authority on business and strategy in the AV and Communications Services industry, Tom Stimson, MBA, CTS will teach attendees how more emphasis needs to be placed on the differences in selling transactions versus selling outcome-based services. He’ll explore the importance of getting in front of the RFP, five reasons that service is the best engagement point for new customers, the three things every service pricing model needs and seven things that integration sales reps need to add to their toolbox.
E4 Baltimore Expo exhibitors include ADTI, AMX, Aten, Barco, BrightSign, BWG, Canon, Chief, ClearOne, Comprehensive Cable, Da-Lite, Elo, Epson, Furman, Harman, Hitachi, Kramer, LG, Listen Technologies, NEC, Panasonic, Peerless-AV, Planar, Premier Mounts, QSC, Samsung, SecurityTronix, Sharp, TouchSystems, Tripp Lite, Tightrope and ZeeVee.
About the E4 AV Tour
Now in its sixth year, the E4 tour has traveled to cities around the country to provide product, technical and business training needs to thousands of resellers and installers while creating the ideal forum for professional networking. Named the best Training, Consulting/Business Service two years in a row, the E4 program fuels up AV professionals by offering a full day of educational sessions worth InfoComm Renewal Units as well as exclusive access to the newest high energy AV products and services.
E4 Baltimore Expo Details
The E4 Baltimore Expo, 2015 will take place on July 10, 2015 from 10:00 a.m. to 4:00 p.m. at the Hunt Valley Inn Wyndam Grand in Hunt Valley, MD. In addition to the exhibition hall and training session, the event will also include interactive product demonstrations, prizes and endless opportunities for networking. It is an entirely free event, including parking, for Almo Pro A/V’s reseller, integrator and consultant partners. To register, click here.
About Almo’s Business Development Managers
Almo’s highly specialized fleet of Business Development Managers (BDMs), including Eric Olson, the newest addition to the team, will be on hand during the E4 Baltimore Expo. Each BDM brings a multitude of expertise, such as technical knowledge, system design assistance, in-depth brand/product knowledge, bid and project registration capability, as well as a direct line to all of the top manufacturers in the AV industry. No other distributor in the AV industry provides this level of expertise to its partner community.
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About Almo Professional A/V
Almo Professional A/V provides the industry’s most advanced product distribution, training and education, and technical support options available for the Pro AV community. With a highly skilled sales team, reseller education programs, seven distribution centers across the U.S. and product lines for the Pro A/V channel, Almo Professional A/V provides customers with the full distribution experience on a local and a personal level. Almo Professional A/V is a division of Almo Corp., the nation’s leading independent distributor of consumer electronics and major appliances. For more information about Almo Professional A/V, please call 888-420-2566 or go to www.almoproav.com. Almo Professional A/V can also be followed on Twitter at https://twitter.com/almoproav and on Facebook at www.facebook.com/almoproav.
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