New Leadership Appointments Advance Company’s Investment in People, Technology and Digital Capabilities
Philadelphia, PA – August 13, 2026 – Almo Pro AV, a leading value-added North American Pro AV distributor with nationwide reach, today announced the expansion of its leadership team with two internal promotions and one executive appointment. The moves support the distributor’s broader investment in its people, technology and digital capabilities with the goal of helping both manufacturers and integrators navigate an increasingly complex technology landscape while creating new opportunities for business growth.
The leadership advancements include:
- Jane Tran, promoted to Vice President of Growth Marketing
- Liz Wheeler, promoted to Director of Business Development
- James Salter, appointed Vice President of Vendor Marketing
EVP at Almo Pro AV Dan Smith said the leadership expansion is an extension of the company's investments in digital infrastructure, communication platforms and data-driven capabilities.
“Technology is changing incredibly fast, and our manufacturers and integrators need a partner who can help them keep up,” said Smith. “We’re strengthening our leadership team, while expanding our expertise and investing in strategic tools so we can connect our manufacturer partners with the right opportunities and give our integrators the information and support they need to succeed.”
Smith added, “Technology alone doesn’t drive growth. It takes talented people who understand the market and know our partners who can turn those investments into meaningful programs and results. Jane, Liz and James each bring valuable experience that will help us do just that and ultimately deliver even more value to the channel ecosystem.”
Jane Tran Promoted to Vice President of Growth Marketing
Tran leads Almo Pro AV's marketing strategy to help attract new customers while strengthening existing relationships. Working closely with the company's Sales and Marketing teams, she oversees demand generation initiatives and digital marketing efforts that help manufacturer partners and customers drive growth. Tran brings nearly 20 years of experience building brands and helping technology organizations grow across multiple industries.
Liz Wheeler Promoted to Director of Business Development
Wheeler leads a team of Business Development Managers and helps shape the strategic direction of the company's business development organization. Working across multiple areas of the business, she collaborates with manufacturer partners, sales leadership and key stakeholders to strengthen relationships and expand opportunities throughout the channel. Recognized for her strategic insight and collaborative leadership, Wheeler has been a key contributor to Almo Pro AV's success for more than a decade and will play an important role in the continued evolution of the company's business development strategy.
James Salter Appointed Vice President of Vendor Marketing
Salter brings more than 20 years of experience in the Pro AV and technology industries. In this new role, Salter leads the company's vendor marketing group, working closely with manufacturer partners to strengthen strategic relationships. He is an accomplished marketing leader, having successfully led global teams and scalable programs that delivered measurable business results. Previously with Microsoft, AVer and Canon, Salter brings deep expertise in partner marketing across Pro AV, cloud, cybersecurity, IoT, enterprise software and other emerging technologies.
About Almo Pro AV
Formed in 2009, Almo Pro AV is a leading value-added North American Pro AV distributor with nationwide reach. Backed by a team of seasoned professionals with deep technical expertise and vertical-specific knowledge, Almo Pro AV delivers personalized service and support to customers of all sizes. Almo Pro AV’s focus extends beyond Pro AV, with dedicated teams focused on Hospitality, Emerging Technologies, Professional Services, and NSP. With strong industry relationships and a commitment to partner success, Almo Pro AV goes beyond distribution, empowering customers with the products, training, and support they need to grow with confidence. Follow Almo Pro AV on LinkedIn, Facebook, X, Instagram, and YouTube.
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Media Contacts:
Traci Schaefer, TLS Communications, Inc., 630-269-4567, [email protected]
Laura Genoway, Head of Content Strategy & Media, Almo Pro AV, [email protected]